Have you noticed that your newsfeed is now full of video? Or have you been seeing more brands focus on their video marketing efforts? This isn’t accidental. Video is the key to marketing businesses in 2020 and if you’re not making it a priority, I guarantee your competitors are.
Summary of the Five Ways to Use Video Marketing to Grow Your Business. Tell your brand’s story. Consistently engage with your viewership. Create video sales letters. Have fun with your videos. Optimize Your Content.
Video marketing is the future of marketing. And anyone who tells you differently is misinformed, or just hates being in front of a camera. According to a recent study that just came out 60% of viewers will engage in a video posted before they ever engage in any text post. On top of that, the video is projected to claim more than 80% of all web traffic by 2019. Here’s exactly how you can use the video marketing so you can stay way ahead of your competition.
1. Know your audience
If you try to market to everyone, you ultimately market to no one. This notion holds true with video marketing. While having a viral video that everyone loves may be great social proof, your video marketing strategy, and the videos that you create, should help you to achieve one or more of your business or marketing goals (i.e. drive awareness, sales, traffic, etc.). How you make your videos effective is to begin with your ideal client/s in mind.
2. Consistently brand your videos
Whether you’re creating live videos on the fly, professionally scripted and edited webinars, or something in between, you need to be consistent with your digital branding.
This will make it easier for people to recognize you when they see a video you have shared, while it can also instill a sense of professionalism which, over time, will build trust.
Decide what branding element(s) you’re going to include in all of your videos, which will help your viewers to recognize your video content when they see it. This could range from something as simple as a unique item of clothing you always wear when recording, to a simple brand logo in the same corner, or the inclusion of a short, branded intro or outro on each video.
3. Make the video topic clear
There is now a ton of video content that’s competing for the attention of your ideal clients. Because of this, it’s essential that you quickly grab their interest, and clearly communicate the topic of the video with your title and description. You have to provide enough information for people to decide whether they want to watch your video or not – and worth noting, often viewers will be deciding whether or not to watch based on your video title alone.
4. Tell stories with your video
Storytelling is vital to successful video marketing. Viewers will often forget the various stats and numbers you share, but they’ll remember a funny or inspirational anecdote which connects with them emotionally. People use stories every day to help them understand the world around them. Stories can also be one of the best ways to communicate a complex situation or idea.