In-stream video ads
In-stream video ads serve inside of video player, instream video ads are normally 15 to 30 seconds long; however, 15 seconds is considered optimal. All recently introduced interactive formats were designed to improve the user experience.
There are 3 types of it:
- Pre-roll ads are shown before the video content.
- Mid-roll ads resemble commercial breaks that are played in the middle of the content. A single piece of video may content several mid-roll video ads.
- Post-roll ads are aired at the end of the desired video content. These are most useful when a user is waiting for the next video on the playlist.
Advantages of Instream video ads: The biggest advantage of an in-stream video ad is that the viewer is committed to watching the video content that lays beyond the ad, which makes him/her automatically interested in the ad. Also, it is best to play a video ad when the viewer is already a part of the video environment. Also, with the targeting done right, the ad or content can seem like a natural progression and that will make the ad seem less intrusive.
Disadvantages of Instream video ads: The biggest disadvantage of instream is the limited scope for ad placement. Instream video ads can only be run within existing videos. So, if the videos are not the popular ones or the channel does not fall within the niche of your target audience pool, that can drive down numbers. Another factor to keep in mind for instream is that your ad must not look out of place. You must be careful to not place an ad accounting for the number of deaths in Syrian crisis in the midst of a jovial music video. While the former is an important topic that needs to discuss the world over, wrong placement can cause the viewer to leave your video and channel.
Outstream video ads
Outstream video ads are very high-quality video ads served outside of a video player, between paragraphs of text, typically without sound. They are designed to be 100% viewable, magically deploying and playing when the unit is onscreen. The format is seamlessly integrated within desktop and mobile and is non-intrusive to the user experience. This ensures high CPM’s and higher earnings for you. Outstream video ads tend to be very lucrative for publishers.
Advantages of Outstream video ads: The biggest advantage of outstream video ads is the immense scope of ad placement. Ad placements are no longer limited to existing videos and their content. The ads can be placed anywhere and everywhere. Outstream video ads are better suited to capture users’ attention as they stand out in a non-video environment. It has been seen that users watch outstream videos up to 25% longer compared to instream. Tracking is not an issue in outstream since the video itself pauses when the user scrolls away.
Disadvantages of Outstream video ads: Just because there are no constraints when it comes to ad placement if you place ads that pop out just about anytime and every-time, there is always a risk that the user will form a negative impression of both the advertiser brand and your site. Since outstream is generally placed in a non-video environment, it runs the risk of appearing out of place, invasive and obtrusive. So, targeting has to be done properly for outstream.
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
-Ad Design – The most obvious reason for using banner advertising, as opposed to other ad formats, is because they are so incredibly easy to work with. All designers, including beginners, can easily put together a banner that satisfies all basic requirements and successfully attracts visitor attention. They can be sized to fit the space where they will be placed, and are easy to change if you feel that the banner is not getting the results you anticipated.
-Ad Server – The banner ad format is universally accepted by all ad server solutions, which means you will not struggle setting up the ad as you may with more complex formats like Flash, Rich-Media, or Video. Pricing a banner ad is also simple because all ad companies frequently handle this format and have a set price already defined.
-Visitor Experience – People are used to seeing banner ads on websites, and generally view them as one of the least intrusive advertising formats. The average website visitor is less likely to have a negative reaction to a banner ad than they would have with a pop-up, a fly-in or an interstitial ad.
-Ironically enough, it is the things that make banner ads so popular that also present the biggest problems for advertisers. As we mentioned earlier, banner ads have been around in one form or another for more than twenty years. They are the perfect example of something that suffers from familiarity, as internet users are now so used to seeing them that they have developed a sort of banner blindness and simply ignore them. This can cause lower click through rates and lower overall ad effectiveness.
-As such, some advertisers think that adding movement or blinking text to their banners will draw attention, but all that usually does is irritate viewers. What you are generally left with is a form of advertising that delivers even worse click-through rates and subsequent purchases. In conclusion, banners are simple to make, serve, and administrate but should be complemented with other forms of advertisements to improve overall ad campaign effectiveness.
Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word “native” refers to this coherence of the content with the other media that appear on the platform.
These ads reduce a consumers’ ad recognition by blending the ad into the native content of the platform, using somewhat ambiguous language such as “sponsored” or “branded” content. They can be difficult to properly identify due to their ambiguous nature.
Advantages of Native Ads
– The placement of the ad. With native advertising, your ads appear in places that readers are already checking out. Many internet users have developed a pattern of avoiding certain types of content and even specific locations on the page in an effort to not be bombarded by advertisements when they’re looking for other kinds of content. Native advertising bypasses those habits and catches readers’ attention.
– They’re effective. Native advertisements attract three times more time and attention and have ten times better performance than traditional mobile ads.
-Brand appeal. Native advertisements increase brand appeal and recognition more reliably than other types of advertisements. The only catch is that they have to be created with the reader in mind and play by the rules of high-quality native advertisements.
-They fit right in. An increasing number of marketing professionals are choosing native advertising. By 2020, it’s predicted that as many as 63% of mobile display ad spending will be made up of native ads.
Disadvantages of Native ads
-Readers can feel taken advantage of. When you’ve created poor content or you haven’t clearly disclosed the nature of the content (that it’s an advertisement) you can make readers feel taken advantage of.
-The potential exists to create negative brand awareness. If the experience with the native advertising content is a bad one, the negative feelings translate to the brand.
-Native advertising can be more expensive than other forms of content marketing. If you’re trying to shave dollars off of your marketing budget, using native advertising might not be the best option.
-It doesn’t produce SEO benefits. If your goal is to increase traffic to your site, native advertising isn’t going to help with that.