Have you noticed that your newsfeed is now full of video? Or have you been seeing more brands focus on their video marketing efforts? This isn’t accidental. Video is the key to marketing businesses in 2020 and...
Is everything that bad for the native advertising industry? Definitely not. Along with industries that have been in demand from the very outbreak, there are niches that successfully adapted during this crisis and even got a...
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data...
Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. It’s all about engagement. You have to be useful, you have to be interesting, and you need to be relevant....
With the right investment of time and money, native ads can be a big win for your business. To diversify paid channels and jump into native advertising, follow these Secrets to Winning Native Advertising for approaching,...
As the world of internet marketing has very well developed in the past 15 years. As our digital ecosystem continues to grow so do the terms we utilize to define certain platforms or ways to spread the word about...
Digital advertising budgets were cut quickly in the crisis’ first phase, given generally easier to cut without penalty. But as time progressed, brands allocated more budget into digital channels to take advantage of their flexibility and ability to optimise...
When using native ads, it could be a bit frustrating to get to along with all their formats. Two of the most common questions that publishers wonder are “Which type of native ads perform the best?” and “Where should...
Digital advertising and the internet as a whole are changing constantly every single day, and the industry with publishers have to constantly evolve to meet the demands of consumers today. More consumers head to websites and media platforms to...
Mobile advertising is at $21 billion industry, it's time to get specific and define what we're actually talking about. If you are playing the game of advertising your apps or content over the web, you might already be familiar with...

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