Digital advertising budgets were cut quickly in the crisis’ first phase, given generally easier to cut without penalty. But as time progressed, brands allocated more budget into digital channels to take advantage of their flexibility and ability to optimise...
Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. It’s all about engagement. You have to be useful, you have to be interesting, and you need to be relevant....
Digital advertising and the internet as a whole are changing constantly every single day, and the industry with publishers have to constantly evolve to meet the demands of consumers today. More consumers head to websites and media platforms to...
When using native ads, it could be a bit frustrating to get to along with all their formats. Two of the most common questions that publishers wonder are “Which type of native ads perform the best?” and “Where should...
As the world of internet marketing has very well developed in the past 15 years. As our digital ecosystem continues to grow so do the terms we utilize to define certain platforms or ways to spread the word about...
With the spread of the Coronavirus, the worldwide economy obscures day by day, driving a large number of organizations to an emergency. There are profound changes in digital media purchasing trends that sway both advertisers...
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data...
Have you noticed that your newsfeed is now full of video? Or have you been seeing more brands focus on their video marketing efforts? This isn’t accidental. Video is the key to marketing businesses in 2020 and...
Despite its popularity, influencer marketing is hard to get right. The true value of influencers can be clouded by a lack of transparency in performance and actual impact on a brand. Many agencies aren’t helping this problem, either,...
Mobile advertising is at $21 billion industry, it's time to get specific and define what we're actually talking about. If you are playing the game of advertising your apps or content over the web, you might already be familiar with...

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