The 8 Official Mobile Native Ad Types Have Arrived


Now that native advertising is a $21 billion industry, it’s time to get specific and define what we’re actually talking about.

A new set of guidelines will give native advertising some much-needed direction — and definition

Native Mobile Advertising Networks - Business of Apps

The guidelines, called The Mobile Native Ad Formats, come from the Mobile Marketing Association, the leading global non-profit trade group for mobile marketing.

The Mobile Native Ad Formats answers burning questions like “What is native advertising?” and “How do native ads work?” and goes through a new set of eight clearly-defined mobile native ad formats.

The eight official new mobile native ad formats are:

  • In-feed (social)
  • In-feed (content)
  • In-feed (commerce)
  • In-map
  • In-game
  • Paid search
  • Recommendation widgets
  • Custom

The MMA worked closely with native advertising leaders such as Sharethrough to categorize the formats.