Selling your own products or services
Native advertising is the use advertisements which are cohesive with the content and the platform upon which they display.
Native ads appear similar to editorials which allows users to feel like they are experiencing a non-commercial advertising environment. These advertisements blending in cleverly with organic content and engaging pieces that benefit both the publisher and the advertiser. Large publishers have grossed huge amounts of money from non-disruptive ads every year.
How to differentiate native ads from content ?
Native ads reduce users’ “ad awareness” by mixing the adverts into the organic content of the platform, using somewhat ambiguous words such as “sponsored” or “branded”. This helps publishers deliver ads to users without making the ads obvious to them. They are normally placed at the end of articles as suggestions or recommendations.
There are various native ad formats:
3 Content Recommendation Widget
Why are publishers turning to native advertising?
Why native advertising is the choice for publishers rather than banner ads?
Banner ads are the most common type of online advertising. They appear everywhere you go. With banner ads, readers know very well that the advertisers are promoting a certain product or service. Most readers hate advertisements, no matter the forms they take, especially banner ads. They are too direct, and many users tend to use ad blockers to prevent banners from being displayed. This is when native ads prove to be more effective than banner ads.
Native ads meet the needs of readers, which is a non-disruptive experience. They are usually under the disguise of editorials and are relevant to what readers are reading. Users would have the feeling that they aren’t actually looking at advertisements, even if they know that those are advertisements. Native ads usually appear as sponsored or recommended content, and search results on search engines such as Google.
Does that mean users can’t distinguish native ads from editorial content? No, consumers know that they are ads, but a research by Stanford University shows that consumers are more than willing to look at them. Why is it? Because direct exposure exerts significant influence on viewers’ shopping behavior.
According to eMarketer, ever since 2017, native advertising has accounted for more than 50% of all US digital display ad spending and will be growing for years to come. Sharethough also stated that the number of people who would want to share a native ad with their friend and family member nearly doubled that of a banner ad.
How can RIGHTNative help publishers and advertisers?
At RIGHTNative, we provide publishers with content-related ads and deliver to engaged viewers. This helps publishers increase their key performance metrics such as CPM, CPC, Conversions… and drive potential customers to advertisers.
We also support publishers in revenue maximization and advertisers in brand safety as well as ad viewability. Appropriate ad placements ensure the CTR and intended messages from brands/ advertisers.
After advertisements start displaying on your site, we will send you access to dashboard. Analytics dashboards help keep track of your key metrics. This allows us to make effective changes or recommendations for each of our clients.